Rally Credit Union

As the 5th largest credit union in Texas, NavyArmy Community Credit Union had outgrown its cherished but misleading name. In an effort to evolve and make sure their services were available to all members of the community, they enlisted MDR to undergo a 3-year process to refresh their brand in a way that didn’t forget their past but would take them well into the future. I am super excited to be part of the team and to have helped craft this next brand chapter for them. Let's get ready to Rally!

2023

Agency: MDR Advertising

Client: NavyArmy/Rally Credit Union

The concept behind the logo is merging three elements: The Ribbon – a tie to their military roots; The Forward Arrow – a nod to their former branding symbol; and R” from Rally. Preserving the dark blue, all-caps text, with a mark designed to move fluidly through the creative, the full logo is vibrant, modern, and strong.

www.rallycu.com

Creative Direction by Jackie Swonke

Logo animation: Chris Vela.

Photography: Ramon Patlan

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