Copy & Creative Direction by Amal Adi and Jackie Swonke
Fifth & Elm
Fifth & Elm is the newest destination in the City of Portland, Texas, designed to bring people together through live music, food trucks, shopping, and shared experiences. Created for the Portland community—and its visiting friends—it’s a place to shop, stroll, dine, and stay a while. I created the Fifth & Elm brand as a visual extension of Visit Portland, ensuring it felt familiar, welcoming, and grounded in the city’s overall identity. I also developed the logo identities for The Grove and The Birdie Lounge, the family-oriented restaurant and casual lounge that are part of the Fifth & Elm experience.
2024
Agency: MDR Advertising
Client: Fifth & Elm and City of Portland, TX
