All Ways Original
The proposed brand identity I helped create for Downtown Corpus Christi. Downtowns are known for their one-way streets. As a true original, we want to reverse that idea of “one way” thinking. This area of Corpus Christi is not your ordinary downtown. It’s All Ways Original: it’s also All Ways Happening, All Ways Growing, All Ways Moving, All Ways Cool. This new identity captures the energy and movement of downtown. It’s modern, professional, but still upbeat and colorful—just like the town itself.
2018
Agency: MDR Advertising
Client: Downtown Corpus Christi
